January 30, 2006
One Artist Makes Millions a Year Making Greeting Cards
Her cards simply rock. Basically you get access for $8 a year. With 527,000 subscribers, she makes millions.
According to the Internet consulting firm Nielsen/NetRatings, JacquieLawson.com had 22.7 million visitors in December, more than twice its closest competitor, AmericanGreetings.com. The business started on a whim when Ms. Lawson, an artist working for a Web site developer, created a Christmas card in 2000 and sent it to a dozen friends while she was on vacation. Ms. Lawson returned from vacation to 1,600 e-mail messages from people who had seen the card, and a company was born. Now, JacquieLawson.com has 527,000 subscribers who pay about $8 annually to choose from among about 60 cards Ms. Lawson and a colleague have created.
