January 24, 2006
The History of Pixar
Steve Jobs turned his $10 million purchase of Pixar into $7 billion in 10 years.
George Lucas needed cash (there’s a sentence you don’t read everyday) and a lot of it. The cash flow problem stemmed from a divorce. Lucas’ Wife, the well respected film editor Marcia, wanted her share of the wealth they had accumulated while still married. George wanted to keep his businesses going. Looking for something to sell, George’s eye lit on a small, almost inconsequential, part of the LucasFilms Empire: the computer animation division.
