December 03, 2005
MySpace Generation
First there was GeoCities. And it was crap. Then there was Friendster, at first it was good, but then turned into crap. Now there is MySpace. It's taking the teeny boppy world by storm. Read how Paris Hilton, Hillary Duff, and Ashley Simpson can't be wrong in the latest Businessweek profile of the social networking phenom.It's becoming a phenomenon unto itself. With 20 million of its members logging on in October, MySpace now draws so much traffic that it accounted for 10% of all advertisements viewed online in the month. This is all the more amazing because MySpace doesn't allow those ubiquitous pop-up ads that block your view, much less spyware, which monitors what you watch and infuses it with pop-ups. In fact, the advertising can be so subtle that kids don't distinguish it from content. "It's what our users want," says Anderson.
