September 11, 2005
Google Billion Dollar Search Hackers
John Battelle's latest book is The Search, on the gripping story of the Google co-founders.
Battelle's book shows how search is pushing technology toward the dream of artificial intelligence. He explains how thousands of small businesses thrive and die by the quirks of search-engine algorithms, and details how an unorganized consortium of nonprofits, bloggers and corporations are rebuilding the Library of Alexandria in a digital, distributed and democratic form.
