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Intel Launches new VIIV Brand for Media Center PCs

Intel is going to market the VIIV brand for media center PCs. Now Intell will help computer makers advertise the PVR functionality of PCs - recording and playing back TV shows.

The Santa Clara, Calif.-based chip giant is expected to unfurl a new branding campaign on Wednesday aimed at making it easier for home consumers to identify PCs geared for recording TV shows or playing music. The campaign will revolve around PCs with the VIIV sticker. The VIIV sticker, similar in function to the Centrino sticker found on Intel-powered mobile notebooks, will essentially inform consumers that the processor, chipset and software found on a particular PC have been tested together and can perform distinct tasks, such as recording TV shows, without much of a hitch, according to sources.