June 28, 2005
New iPods and Shuffle Price Reductions
Apple announced their new simplified line-up of iPods today. Basically they are rid of the "photo" moniker and adding color screen capability to all their full-size white hard-drive iPods.A new 20GB iPod with the new color screen will go for $299, 60GB for $399 ($50 cheaper), and U2 model for $329 ($20 cheaper). The 30GB model has been discontinued.
Due to poor sales, the 1 gigabye iPod Shuffle will now sell for $129. Apple store employees seemed to have much success up-selling people to the iPod Mini at $199.
