February 08, 2005
Virgin Mobile Hits 3 Million Subscribers
In less than three years, Virgin Mobile has hit the 3 million subscriber mark. Virgin is the leader in mobile virtual network operators (MVNOs), which lets companies run a wireless service without owning a physical network.Virgin was started by Richard Branson, the eccentric billionaire of the Virgin line of companies. Using the Sprint network, Virgin mobile targets teenagers who do not want to pay high monthly fees and sign long-term contracts. The pay-as-you-go method was a instant hit. Moreover these young customers are more liable to use extra content services. 70% of Virgin's subscribers use text messaging and 60% downlaoded extra content like ring-tones.
