JetBlue Mania
New York Times (free registration needed) writes about how JetBlue is creating a fierce following among rich, techies, and cheap people alike. After a life-time of bad service and rip-off prices, it's good to see the airline industry getting reformed from within.
Read
"When you're that rich,'' Ms. Popcorn said, "and you fly coach you may try to hide it, but he said it with such pride, like he was traveling in the coolest, most trendy way... It's the lack of pretentiousness combined with delightful features that drive people nuts," she said. "Those customers become enchanted, and once they become enchanted, they become brand missionaries."
