April 08, 2006
Boot Camp - The Target Market
Daring Fireball talks about what the true target market is for Boot Camp."So even if Apple only has 2 percent of the total market today, it’s 2 percent from the best part of the market. And if they add another percentage point or two or three, that’s going to come from the juicy part of the market as well. (I’d wager a large sum that Apple’s share of the profits in the total PC industry are significantly higher than their share of units sales.)"[Discuss]