January 17, 2006
Google Buys dMarc Broadcasting
Google announced they acquired dMarc Broadcasting for $102 million cash and up to $1.14 billion in performance based incentives over the next 3 years. The company is aiming to be the one-stop shop for advertisers. The new addition lets companies automate buying radio ads across 500 stations. Could be great for local based ad campaign on and off-line. Yes Google is on its way to conquer the world.
