September 14, 2005
Apple iPod Nano Sales Off to Slow Start
"Our checks indicate good, but not great initial sales of iPod nano," said Shaw Wu, an analyst for American Technology Research. "This may be surprising given the consensus view from both the investment community and technology reviewers that the iPod nano would be a big success."According to the analyst, many Apple stores who were contacted reported selling only 200-500 of their initial 1800-2500 iPod nano allocation. Additionally, Wu confirms earlier reports that the black iPod nano is greatly outselling the white models.
"[The] black-colored ones are outselling the white ones by a great deal," Wu wrote in a research note released to clients on Tuesday. "5 to 1 and in some cases as high as 8 to 1." Coincidentally, these sales ratios completely contrast Apple's initial production ratios of the nano, which reports suggest were 1 black nano for every 5 to 8 white nanos. -AppleInsider
