August 15, 2005

July NPD Sales Down 9%

July videogame sales were down 9% year over year. Surprises on the upside was the Halo 2 multi-player pack which sold over 100,000 units.

July sales dropped nine per cent to $317 million - which also represents a fall of some 18 per cent from the previous month - and underperformed the estimates of most analysts by a few percentage points. The best selling title in the period was EA's NCAA Football 2006, which sold over 950,000 units and led a nine per cent rise in EA's sell-through for the month, while other games selling well during the month included Activision's Fantastic Four, THQ's Destroy All Humans and Nintendo's Pokemon Emerald.