July 20, 2005

MMORPG Business Model Wars

With a new business model of no subscriptions fees, NCSoft's Richard Garriott explains how they are going to make more money.

It’s impressed the reviewers and it’s topped the sales charts. But Guild Wars has an awesome task to perform. “We have to sell at least five times more copies than a subscriber-based online game in order to get to about the same level of profitability,” says Garriott, matter of factly.