July 06, 2005

Sony Executive Bragging about PS3 being Overpriced

Sony Computer Entertainment CEO, Ken Kutaragi, the father of the Playstation, has been quoted that he wants the Playstation 3 to have a sky-high price tag as it will create demand for it. Are you kidding me? Yeah, I'm sure kids are thinking, "Gee, I want to work more hours to buy a PS3 because it's going to be so worth it!"

A too expensive PS3 is like handing the next-generation console winner keys to Microsoft.

Speaking to Japanese economic website Toyo Keizai, he stated that Sony’s aim for PS3 is “for consumers to think to themselves 'I will work more hours to buy one'. We want people to feel that they want it, irrespective of anything else." Surely a pretty fat hint that PS3 could launch with an unprecedented price.