May 30, 2005

Toshiba Wants HD-DVD Peace

Toshiba's President, Tadashi Okamura, said it intends to continue efforts to reach an agreement with Sony to unify the high definition DVD standards. A few weeks ago, they were in the final stages of agreement to adopt the Blu-Ray format. However negotiations fell through, probably due to the big elephant in the room. Money and royalties. Sony does have an ace in the whole in this cycle with the Playstation 3 slated to support Blu-Ray. The marketshare of tens of millions of PS3s in living rooms around the world cannot be denied.