May 10, 2005
Verizon Advertising Fios
Verizon is advertising in full force for its new fiber to the home initiative. The new service offers extremely high speed internet access, VIOP phone, and video on demand television services. But because only 250 communities are now wired for it, the advertising is local and creative including billboards, direct mail, Fios lounges, and Hummers covered with advertising. I wish I had Fios in my town. That would rock.The base plan offers download speeds of up to 5 megabits per second, with an upload speed of 2mbps for $39.95. For $49.95, consumers can get download speeds up to 15mbps, and for $199.95, users can download at 30mbps and upload at 5mbps. "Because the service isn't universally available, we've deliberately tried to make the marketing very local, to create excitement in areas where the services are being offered," said Sharon Cohen-Hagar, a spokeswoman for Verizon.
