April 25, 2005

Google Banner Impression Program

Google announced it will begin selling branded advertising across its publisher network. This lets big companies pay by impression instead of click-through. It also competes directly with Yahoo and Doubleclick's brand impression programs.

Beginning Monday, the search giant will start allowing advertisers to display ads that contain animated images on third-party partner sites--a first for Google and a departure from company co-founders' early stance against such Web advertising. (Google itself still shows only text ads on its site.)