March 29, 2005
Google Buys Urchin
Google announced it will acquire Urchin Software Corporatin, a San Diego based web analytics company. Timing will be at the end of April and pricing was not disclosed. Hopefully Google Adsense users will get some free web analytic marketing tools to optimize their sites. As more revenue for Google customers means more revenue for Google. A win-win situation, now isn't that just great.Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet. Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective.
"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."
