March 22, 2005

Apple at 5% Desktop Marketshare?

Do you remember just a few years ago when Apple was on its deathbed? The company was smart enough to bring back Steve Jobs, although giving in to his ransom payout for his failed NEXT operating system company, they were able to get the most innovative computer executive of our age.

Now Morgan Stanley is forecasting Apple will almost double its computer marketshare to 5% due to the success of iPod and its brand benefits. How far we've come indeed.

Analyst firm Morgan Stanley forecast on Friday that the Mac — currently on three percent of desktops — could win its way to five percent of desktop sales this year. This was based on a survey of 400 iPod users that found that 19 percent expect to convert from PC to Macintosh. This conversion factor is double that previously expected by analysts, and over three times the six percent effect reported four months ago.