January 21, 2005
Sirius and NBA Extend Programming and Marketing Agreement
Sirius and the NBA just announced a multi-year extension agreement for programming and joint marketing. Sirius gets expanded trademark marketing rights and will push live official court-side stats to radio text displays. The company already broadcasts up to 40 NBA games each week and will broadcast the playoffs and NBA Finals. It's interesting though the agreement is non-exclusive, which might leave a door open to ?
