January 05, 2005

Sirius to Lauch Video Channel Service in 2006


Sirius satellite radio announced at CES today they are going to use Microsoft Media Video 9 to support 2-3 premium video channels starting in the second half of 2006. The company wants to focus this premium service on children programming to quiet down the "are we there yet?" mantras during car road-trips.

"We will take the DVD experience to the next level, offering the best content easily available to families and consumers," said Mel Karmazin, CEO of SIRIUS. "Working together with Microsoft will help ensure the exciting development of a solid and user friendly video platform for SIRIUS for years to come."

This Mel guy sure hits the ground running. First the Ford deal, now satellite video.