January 04, 2005

Sirius Signs up Ford


Sirius Satellite Radio announced that Ford will install Sirius as a factory installed option this summer for up to 21 vehicle lines. Ford expects to add 1 million Sirius subscribers in the 2006 and 2007 model year periods. Each car will come with a 6 month or longer subscription and pricing will be given at a later date. Ford also plans to add 17 more vehicle lines in 2006 to 2007. This means 80% of Ford and Lincoln Mercury vehicles will have Sirius as a factory installed option. This is the first coup for the new CEO Mel Karmazin, who used to run Viacom. I believe this is the biggest factory installed deal yet for satellite radio.