Best Buy Launches a Brand
Best Buy is launching their own line of consumer electronics under the Insignia brand-name. Initially the company will offer LCD TVs, portable DVD players, and desktop PCs using contract manufacturers in Asia. Dell, HP, and Gateway do the same thing outsourcing manufacturering and some cases even design and just putting their brand name ont he product.
So be wary in the future when all of sudden the Best Buy sales reps start exuding the greatness of this Insignia product. I bet they will say it is the Best Buy and try to sell you a useless extended warranty, from which they make tons of profits.
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