Netflix Raises Prices
Over the weekend, I got an email from Netflix saying they would increase their prices by $2 a month. Since I recently got HDTV from my cable company, I'm on the fence on whether I should cancel or not. HDTV movies have significantly better image detail and quality than DVDs. However Netflix has the ultimate in convenience and selection. I even checked out Wal-mart's DVD service, but found the selection and delivery speed lacking. Plus the price discount is small. I haven't made a decision yet, but Netflix don't take your customers for granted.
Since launching our service almost four years ago, the subscription rate for the 3-at-a-time program has never changed. We've added more than 20 distribution centers in order to provide one business day delivery to most of our members. We've also expanded our library by thousands of titles and now offer more than 18,000 to choose from. During the four years, improvements such as these, as well as postal rate changes, have increased the cost of doing business. Beginning June 15, 2004, we will be raising the prices of all our subscription programs. Your plan, the Netflix 3-at-a-time program, will change from $19.95 per month to $21.99 per month.
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