March 07, 2004

Apex Domination

NYTimes (registration required) writes about how a small company like Apex with only 100 employees is able to have $1 billion in DVD player sales due to globalization and Chinese manufacturing. Of the 31.1 million DVD players sold last year, roughly 10 percent were Apex models, according to the NPD Group, the retail tracker. That puts the brand in second place, just behind Sony, but the two companies could not be more different. Do you agree or disagree? What are your thoughts? Comment on the discussion forum. [Discussion]