March 07, 2004

Pepsi iTunes Bottles Delayed

The infamous Pepsi bottles with the hackable iTunes cap codes are late getting into the marketplace. Timing is everything especially when you spend millions on a Superbowl ad weeks before. Specially marked bottles of Pepsi, Diet Pepsi and Sierra Mist offer free download codes in bottle caps. But they arrived in New York last week, four weeks after 90 million viewers saw the Super Bowl ad. The bottles have yet to show up in Los Angeles, the nation's second-largest media market, and won't get there until mid-March, Pepsi says.