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Evidence of EA and Activision Channel Stuffing

Normally after the Black Friday and holiday season, prices for AAA release video-games go back to full normal $60 per game pricing. Not this year. Due to massive channel stuffing and poor games sales by Electronic Arts and Activision, even today on January 29th, 2014 new games are selling at large discounts.

1) NewEgg, a leading online e-tailer, is dumping Activision’s Call of Duty Ghost game at 50% off on eBay Link

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2) Best Buy is doing a Buy 2 games Get 1 free promotion

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3) Amazon, Walmart, and Target are selling Activision and EA games at large discounts (Xbox 360 versions):

Activision’s Call of Duty Ghosts $40 at Amazon, $40 at Target, $40 at Walmart

EA’s Madden 25 $40 at Amazon, $50 at Target, $41 at Walmart

EA’s Fifa 14 $40 at Amazon, $40 at Target, $43 at Walmart

EA’s Battlefield 4 $40 at Amazon, $40 at Target, $43 at Walmart

EA’s games were also discounted to $35-40 at Gamestop and Walmart during the month of December in an obvious attempt to clear problem inventories. Consequently also pulling forward demand for those games.

These discounts and promotions are further evidence the retail channel is stuffed with Activision and EA games. Re-orders for these titles will be little to non-existent in the Activision and EA March financial quarters.


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