MasterCard SpendingPulse Data – 1st Half November 2009
November 24th, 2009
Retailers do about 40% of their annual sales and 50% of their profits from the holiday season.
1st Half November 2009 y/y
Electronics +6.1%
Women’s apparel -3.3%
Luxury goods -9.2%
Specialty apparel -5%
Men’s clothing -1%
Shoes -1.5%
Before people get too excited about the electronics number, much of the upside is from Activision’s Modern Warfare 2 and Microsoft’s Windows 7 launches, which are both one-time events. Modern Warfare 2 was the biggest entertainment product launch ever at $550 million in sales in its first 5 days. The retail sales overall point to a weak holiday season, especially in apparel.
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