SCEA Meeting Aug 5th Notes
Aug 6 2009 – DRAFT FOR COMMENTS
Objectives of Meeting
-Dyer agreed to regular quarterly meetings with SOA
Sony PS3
-SCEA reiterated plans to sell 13 million PS3s this year
-Big announcement back half of year they can’t talk about (potentially price cut of PS3 to reach hardware goals)
-SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.
Motion Controller
-Spring 2010 launch (March in JP)
-No bundle/pricing details yet, should come Sept 1
-Plan on selling 4-5MM units WW
-SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example
-Motion Controller support allows easy way to differentiate PS3 SKU
-Other differentiation opportunities include PSP/PS3 interoperability – think of features that would make users want to buy both PS3 and PSP SKUs.
Alpha Protocol
-Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. “Mass Effect felt more RPG.”
-Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.
Planet 51
-Sell in of PS3 SKU – SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.
-Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)
-Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).
Bayonetta
-Collectors edition with Bayonetta Action Figure
-Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
-3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).
Vancouver 2010
-HOME, Olympic destination would garner a lot of positive attention from SCEA
-Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.
-HOME merchandizing opportunities (clothes etc).
Sonic Racing
-Open to DLC to differentiate PS3 SKU – not ratchet and clank but other characters
-maybe characters from Rare or Fable universes
Yakuza
-Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).
-Might need to localize menus at least with subtitles. SCEA interested in helping on MKTG side if they can have period of exclusivity.
AVP
-Another great HOME candidate
-AVP avatars
-Hybrid BD disc with movie
Iron Man 2
-Great candidate for HOME space – explore Tony Stark’s lab etc.
-Should have one for Marvel in general.
PSU2
-Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.
Valkyria 1937
-Could bundle with PSP as well.
Vanquish and Aliens: CM
-Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin’s Creed for good examples).
-If we offer that SCEA would be really interested in having us at their booth next E3.
Thor
-SCEA would like a look at the code soon.
Sonic Anniversary
-Could put out collectors edition with all old sonic games on one BD disc.
-“Best of Sonic” for around $99.
-SCEA would love PSN exclusive power ups/different game modes (like Castlevania’s flip it over/backwards)
PS2 emulator for PS3 (confidential)
-SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)
-For co Marketing money show PS3 controller on TV ads – similar to EA Madden Spots, NCAA, etc…
London Olympics
-Perfect opportunity for Motion Controller integration.
DC Digital Titles
-If we provide a list of DC titles SCEA will let us know which ones they’re interested in having exclusively.
-If we give them a long period of exclusivity they’ll give us more marketing support.
PSP Titles
-For SKU differentiation it’s best to offer features that are slightly different from PS3 version.
-Titles that are coming up on PSP are Assassin’s Creed II, GTA China Wars, Resident Evil, Little Big Planet – all massive franchises.
-SCEA has a specific PSP deck which they can send up with their hardware director for a chat. Source